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Much of advertising is based on this notion

KATE MIDDLETON'S MOST FASHIONABLE MOMENTS Beyonce, Oscars, 2005 Simple yet stunning, Beyonce wowed at the 2005 awards with this figure-hugging Atelier Versace dress

A princess wedding dress makes the bride incredibly tender and elegant, light and airy

Advertisement - Continue Reading Below 9 Elizabeth Hurley Dave Benett Images Hurley wore a striking black Versace gown punctuated with oversized gold safety pins to the premiere of Four Weddings and a Funeral

Several papers made a stab at it, some even splashing altered pictures of the dress on the front page

For example, if this black-tie event is outside in July, you most likely won't wear a floor-length ball gown